Growth Insights & Resources

Most ecommerce brands running £2-20M in revenue are spending between £500 and £2,000 a month on analytics tools. Triple Whale, Polar Analytics, Lifetimely, Supermetrics, Northbeam, sometimes two or three of these at once. And yet when you ask a founder what their LTV is by acquisition channel, or what their true contribution margin was last month, they open a spreadsheet.

Meta's algorithm now controls who sees your ads. Narrow targeting is a thing of the past. The only input you still control? Creative diversity. But here's the issue: you're probably not measuring it.

Stop wasting 45 minutes each morning trying to figure out if your [insert key Shopify metric here] drop is normal. The Business Triage Dashboard compares today's performance to 8 weeks of the same day-of-week and instantly shows you what's healthy (🟢), what to monitor (🟡) and what's urgent (🔴).