Growth Insights & Resources
Templates, tools, articles & insights for ecommerce growth.
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Why Your Analytics Stack is Failing You (And What to Build Instead)
Most ecommerce brands running £2-20M in revenue are spending between £500 and £2,000 a month on analytics tools. Triple Whale, Polar Analytics, Lifetimely, Supermetrics, Northbeam, sometimes two or three of these at once. And yet when you ask a founder what their LTV is by acquisition channel, or what their true contribution margin was last month, they open a spreadsheet.
30 March, 2026


The Meta Ad Creative Diversity Tracker
Meta's algorithm now controls who sees your ads. Narrow targeting is a thing of the past. The only input you still control? Creative diversity. But here's the issue: you're probably not measuring it.
15 December, 2025


The Business Triage Dashboard
Stop wasting 45 minutes each morning trying to figure out if your [insert key Shopify metric here] drop is normal. The Business Triage Dashboard compares today's performance to 8 weeks of the same day-of-week and instantly shows you what's healthy (🟢), what to monitor (🟡) and what's urgent (🔴).
8 December, 2025
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