Know what needs
your attention, instantly.
Statistical health monitoring flags what's working, what's breaking, and what needs investigation. Business overview, marketing, profitability, and LTV dashboards—all with automatic anomaly detection.
Statistical Health Indicators
Automatic anomaly detection compares every metric against the past 12 weeks of same-weekday data. Monday's revenue is judged against previous Mondays, not against the weekend. Get four-tier classification (Urgent, Caution, Opportunity, No Action) that cuts through noise and highlights genuine issues. Spend 3 minutes on morning triage instead of an hour reconciling platform data.
Statistical Health Indicators
Automatic anomaly detection compares every metric against the past 12 weeks of same-weekday data. Monday's revenue is judged against previous Mondays, not against the weekend. Get four-tier classification (Urgent, Caution, Opportunity, No Action) that cuts through noise and highlights genuine issues. Spend 3 minutes on morning triage instead of an hour reconciling platform data.
Statistical Health Indicators
Automatic anomaly detection compares every metric against the past 12 weeks of same-weekday data. Monday's revenue is judged against previous Mondays, not against the weekend. Get four-tier classification (Urgent, Caution, Opportunity, No Action) that cuts through noise and highlights genuine issues. Spend 3 minutes on morning triage instead of an hour reconciling platform data.
Statistical Health Indicators
Automatic anomaly detection compares every metric against the past 12 weeks of same-weekday data. Monday's revenue is judged against previous Mondays, not against the weekend. Get four-tier classification (Urgent, Caution, Opportunity, No Action) that cuts through noise and highlights genuine issues. Spend 3 minutes on morning triage instead of an hour reconciling platform data.
Business Overview Dashboard
Daily performance across revenue, orders, conversion rates, and profitability. Track contribution margins (CM1, CM2, CM3) automatically. See new versus returning customer metrics side-by-side. Understand customer acquisition costs, marketing efficiency ratios, and organic order percentages, all in one place, updated every morning.
Business Overview Dashboard
Daily performance across revenue, orders, conversion rates, and profitability. Track contribution margins (CM1, CM2, CM3) automatically. See new versus returning customer metrics side-by-side. Understand customer acquisition costs, marketing efficiency ratios, and organic order percentages, all in one place, updated every morning.
Business Overview Dashboard
Daily performance across revenue, orders, conversion rates, and profitability. Track contribution margins (CM1, CM2, CM3) automatically. See new versus returning customer metrics side-by-side. Understand customer acquisition costs, marketing efficiency ratios, and organic order percentages, all in one place, updated every morning.
Business Overview Dashboard
Daily performance across revenue, orders, conversion rates, and profitability. Track contribution margins (CM1, CM2, CM3) automatically. See new versus returning customer metrics side-by-side. Understand customer acquisition costs, marketing efficiency ratios, and organic order percentages, all in one place, updated every morning.
Marketing Performance
Channel-specific dashboards for Meta, Google Ads, TikTok, and influencer campaigns. Compare CAC across platforms. Track ad velocity, creative diversity & win rates to optimise your creative production. Track spend efficiency, session quality, and conversion rates by channel. Understand which campaigns drive profitable growth versus vanity metrics. Health indicators flag when channel performance drops below baseline.
Marketing Performance
Channel-specific dashboards for Meta, Google Ads, TikTok, and influencer campaigns. Compare CAC across platforms. Track ad velocity, creative diversity & win rates to optimise your creative production. Track spend efficiency, session quality, and conversion rates by channel. Understand which campaigns drive profitable growth versus vanity metrics. Health indicators flag when channel performance drops below baseline.
Marketing Performance
Channel-specific dashboards for Meta, Google Ads, TikTok, and influencer campaigns. Compare CAC across platforms. Track ad velocity, creative diversity & win rates to optimise your creative production. Track spend efficiency, session quality, and conversion rates by channel. Understand which campaigns drive profitable growth versus vanity metrics. Health indicators flag when channel performance drops below baseline.
Marketing Performance
Channel-specific dashboards for Meta, Google Ads, TikTok, and influencer campaigns. Compare CAC across platforms. Track ad velocity, creative diversity & win rates to optimise your creative production. Track spend efficiency, session quality, and conversion rates by channel. Understand which campaigns drive profitable growth versus vanity metrics. Health indicators flag when channel performance drops below baseline.
LTV & Retention
Cohort-based customer lifetime value tracking across 24+ months. Compare subscription versus one-off customers. Segment by first order channel, product category, discount code, and geography. See payback periods by acquisition source. Understand retention curves and identify which cohorts justify higher CAC.
LTV & Retention
Cohort-based customer lifetime value tracking across 24+ months. Compare subscription versus one-off customers. Segment by first order channel, product category, discount code, and geography. See payback periods by acquisition source. Understand retention curves and identify which cohorts justify higher CAC.
LTV & Retention
Cohort-based customer lifetime value tracking across 24+ months. Compare subscription versus one-off customers. Segment by first order channel, product category, discount code, and geography. See payback periods by acquisition source. Understand retention curves and identify which cohorts justify higher CAC.
LTV & Retention
Cohort-based customer lifetime value tracking across 24+ months. Compare subscription versus one-off customers. Segment by first order channel, product category, discount code, and geography. See payback periods by acquisition source. Understand retention curves and identify which cohorts justify higher CAC.
Profitability Analysis
True product-level profitability including COGS, fulfilment costs, and payment processing fees. Three levels of contribution margin show exactly where money is made or lost. Filter by SKU, product type, marketing channel or order type. Identify which products subsidise others. Make informed decisions about discounting and inventory investment.
Profitability Analysis
True product-level profitability including COGS, fulfilment costs, and payment processing fees. Three levels of contribution margin show exactly where money is made or lost. Filter by SKU, product type, marketing channel or order type. Identify which products subsidise others. Make informed decisions about discounting and inventory investment.
Profitability Analysis
True product-level profitability including COGS, fulfilment costs, and payment processing fees. Three levels of contribution margin show exactly where money is made or lost. Filter by SKU, product type, marketing channel or order type. Identify which products subsidise others. Make informed decisions about discounting and inventory investment.
Profitability Analysis
True product-level profitability including COGS, fulfilment costs, and payment processing fees. Three levels of contribution margin show exactly where money is made or lost. Filter by SKU, product type, marketing channel or order type. Identify which products subsidise others. Make informed decisions about discounting and inventory investment.
What you get
What you get
For Founders
Every business question has an immediate answer. Stop waiting days for spreadsheets, your complete performance picture updates automatically every morning. Understand profitability at product, channel, and customer level without hiring a data analyst.
For Founders
Every business question has an immediate answer. Stop waiting days for spreadsheets, your complete performance picture updates automatically every morning. Understand profitability at product, channel, and customer level without hiring a data analyst.
For Founders
Every business question has an immediate answer. Stop waiting days for spreadsheets, your complete performance picture updates automatically every morning. Understand profitability at product, channel, and customer level without hiring a data analyst.
For Heads of Growth
Focus on strategy, not data wrangling. Health indicators tell you which channels need optimisation. Compare campaign performance across platforms in seconds. Identify opportunities before competitors spot the same trend.
For Heads of Growth
Focus on strategy, not data wrangling. Health indicators tell you which channels need optimisation. Compare campaign performance across platforms in seconds. Identify opportunities before competitors spot the same trend.
For Heads of Growth
Focus on strategy, not data wrangling. Health indicators tell you which channels need optimisation. Compare campaign performance across platforms in seconds. Identify opportunities before competitors spot the same trend.
For CFOs
Complete financial visibility without custom reporting requests. True product profitability with accurate COGS allocation. Reliable unit economics for board presentations. Cohort-based LTV analysis for fundraising conversations. Contribution margin tracking that shows exactly where to invest.
For CFOs
Complete financial visibility without custom reporting requests. True product profitability with accurate COGS allocation. Reliable unit economics for board presentations. Cohort-based LTV analysis for fundraising conversations. Contribution margin tracking that shows exactly where to invest.
For CFOs
Complete financial visibility without custom reporting requests. True product profitability with accurate COGS allocation. Reliable unit economics for board presentations. Cohort-based LTV analysis for fundraising conversations. Contribution margin tracking that shows exactly where to invest.
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
What do the health indicators actually mean?
Each metric gets a visual indicator based on statistical analysis: 🟢 Opportunity: Performance unusually strong - investigate what's working ⚠️ Caution: Below typical levels - monitor closely ⛔️ Urgent: Significantly below baseline - investigate immediately No indicator: Within normal range - no action needed The system compares today against the past 12 weeks of same-weekday data (e.g. Mondays vs Mondays) to account for natural weekly patterns.
Can I customise which metrics are tracked?
What do the health indicators actually mean?
Each metric gets a visual indicator based on statistical analysis: 🟢 Opportunity: Performance unusually strong - investigate what's working ⚠️ Caution: Below typical levels - monitor closely ⛔️ Urgent: Significantly below baseline - investigate immediately No indicator: Within normal range - no action needed The system compares today against the past 12 weeks of same-weekday data (e.g. Mondays vs Mondays) to account for natural weekly patterns.
Can I customise which metrics are tracked?
What do the health indicators actually mean?
Each metric gets a visual indicator based on statistical analysis: 🟢 Opportunity: Performance unusually strong - investigate what's working ⚠️ Caution: Below typical levels - monitor closely ⛔️ Urgent: Significantly below baseline - investigate immediately No indicator: Within normal range - no action needed The system compares today against the past 12 weeks of same-weekday data (e.g. Mondays vs Mondays) to account for natural weekly patterns.
Can I customise which metrics are tracked?
What do the health indicators actually mean?
Each metric gets a visual indicator based on statistical analysis: 🟢 Opportunity: Performance unusually strong - investigate what's working ⚠️ Caution: Below typical levels - monitor closely ⛔️ Urgent: Significantly below baseline - investigate immediately No indicator: Within normal range - no action needed The system compares today against the past 12 weeks of same-weekday data (e.g. Mondays vs Mondays) to account for natural weekly patterns.
Can I customise which metrics are tracked?
How accurate is the profitability data?
Can I see historical performance?
What's the difference between the Business and Marketing dashboards?
How accurate is the profitability data?
Can I see historical performance?
What's the difference between the Business and Marketing dashboards?
How accurate is the profitability data?
Can I see historical performance?
What's the difference between the Business and Marketing dashboards?
How accurate is the profitability data?
Can I see historical performance?
What's the difference between the Business and Marketing dashboards?
Analytics and Reporting
Ready to know what needs your attention?
Ready to know what needs your attention?
Ready to know what needs your attention?
Book a demo to see how health monitoring cuts your morning triage from an hour to 3 minutes.
Book a demo to see how health monitoring cuts your morning triage from an hour to 3 minutes.
Book a demo to see how health monitoring cuts your morning triage from an hour to 3 minutes.
