Growth Skills for Scaling E-commerce Brands.

Turn a test result or a piece of research into a claim, rated on the evidence behind it. New evidence updates the claim already there instead of filing a duplicate.

Turn reviews, interviews and survey answers into customer quotes your team can reach for. Each theme keeps the customer's own words and where they came from.

Record what you chose and what it rules out, so it binds the people who weren't in the room. A new choice supersedes the old one rather than overwriting it, so the history survives.

Turn the quarter's plan into initiatives, each with a goal, an owner and the reasoning behind it. It's the top of the waterfall: whoever scopes the work below starts from why it matters.

Cut an initiative into smaller projects, and scope each one: the questions, the decisions and the due date, on one page. It interviews you one question at a time, with a recommendation for each.

Cut a project into tasks, each marked for Claude or a person, with what blocks it and when it's due. Due dates work back from the project's own.

Run the retrospective: what worked, what didn't and what to change. It writes the answers into your record, so the next round of planning starts from them.

Build one task from its project's context to a draft, ready for a person to sign off. It drafts and never launches: nothing goes live until someone says so.